Improving the usability, accessibility and user interaction on your company’s website will help you improve user experience and turn your website visitors into happy and loyal customers. Great user experience is the key for brand loyalty and customer retention. The studies have shown that 88% of people are less likely to go back to a […]
5 Signs Your Freelance Business is Ready to go Full Time
In today’s increasingly digitised society, people are no longer required to hold down a standard 9-5 job as we witness a transformation in how we view job security. The digital economy has transformed how we make money, it has also paved the way for new job positions including freelancers. Freelancing is not exactly new, but […]
4 Decisions You’ll Face in the First Year of a New Business
The bold step of starting a business is behind you and now it’s all about managing the business to ensure profitability and success particularly during the early days. Running a company is tough and decision-making is less of a cool image than what we had imagined growing up. The decisions you make should be strategic, […]
Delegating Tasks at an Event – A Primer
Organising a fundraising event is a lot of work. More often than not, the workload is too much for a single person to handle. If you are overloaded with different event management assignments, you should definitely consider delegating your tasks. Working long hours can damage your health, plus you won’t be as effective as you […]
The Impact of Custom Images on Social Media Campaigns
The internet and social media platforms offer unlimited options when it comes to marketing, and more and more companies are choosing to embrace the fact that so many of their potential consumers have at least one social profile. Realizing that social media has a huge potential is however not enough. Utilizing it as a marketing channel […]
The Subtle Art of Acing at Event Branding
Esteemed companies are known for more than just their products or brands – they’re also known for events that make a bold statement. We’re talking about breaking world records and hosting extravagant fashion shows which demonstrate the brilliance of today’s event branding experts. The act of branding an event has undergone a massive transformation in […]
How to Choose the Images for a Social Media Campaign for a Travel Agency
When you want to be able to showcase your business and get your brand out there, there’s nothing more important than taking things social. People are glued to their phones and tablets day and night, and the vast majority of that time is spent on social media. If you want to be able to catch […]
The Importance of Branding Uniformity
Your brand is who you are. It’s not just a random logo or a randomly picked slogan. It is so much more than that. Your brand should portray the vision, mission and the purpose of your company. Once you have carefully chosen all the components of your brand, you should stay true to it. Your […]