The advancement of technology had made it possible for almost anyone to start their own blog.
From grandmas sharing their cooking tips to young couples travelling the world, if you need it, there is a blog about it.
But just because there are so many blogs, that doesn’t mean they are all good.
Actually, it just means an average reader is going to need more time to go through all that clutter and get to the quality blogs. And for creators, it means that attracting readers to your particular blog is going to be that much more difficult.
Since the market is saturated, standing out isn’t going to be an easy task.
However, there are a few things that can help you overcome this obstacle. One of the ways to distinguish your blog is through the images you are using to accompany the written content.
Why Are Images on Your Blog so Important?
By now, almost everyone knows that all of us learn differently. We still have one dominant way of learning and for as many as 65% of people, visual input takes priority. If the visual identity you are creating through your images isn’t attractive enough, you will use the majority of your potential readers.
That doesn’t mean that the content isn’t important. It just means that the quality of your content won’t matter if there is no one to read it. Images will help you convert leads into loyal readers and subscribers, and if your blog is new, this carries a lot of weight. Also, images are really important from an SEO standpoint, so make sure you take your time with them.
What Kinds of Images Should I Have on My Blog?
There is no general consensus of the type of images since it all depends on the type of blog you are creating. Not all images are appropriate nor important to every possible reader. The one thing that isn’t up for negotiation is the quality of images. If your pictures are blurry, pixelated, uneven or in any other way not appealing to the reader, it is better to not use them at all.
Where Can I Find Images for My Blog?
There are a lot of websites that can offer you images for free, without any legal constraints. Most of the images are high-quality, and with a premium account, an even wider selection is available. These websites are good, especially if you are in need of a quick solution, but they shouldn’t always be your choice.
The fact that they are so easily accessible means that every other blogger can use them as well. And if you are striving to have high quality written content than you should hold your images to the same standard. No one is going to be impressed with stock images, especially the ones that they have seen a thousand times before. Work on being unique, and your readers will appreciate it.
Does that Mean I Should be Creating My Own Images?
Although some websites give you a much wider selection if you obtain a premium account, those images are still up for grabs by the entire Internet. Currently, the Internet has 4.4 billion users. There simply aren’t enough high-quality images available to purchase in order to really stand out.
The best way to keep the quality of your blog uncompromised is to create your own images. It will definitely take up more of your time, as well as your finances, but it will certainly be worth it.
Do I Need Professional Equipment to Take Images for My Blog?
If you are not so sure how good your photography skills are, you can opt for hiring a professional photographer. You can rent their services for a day, and shoot a lot of different pictures, based on the initial premise of your blog. This will definitely go a long way in terms of providing you with high-quality visual content for your blog. But this is really a one-time only solution. The best way to make sure that your needs for quality photos are met is to make them yourself.
The advancement of technology has a lot of perks, and one of the most popular ones are phones with high-quality cameras. This enables anyone to play the part of the professional photographer. You don’t need to have fancy equipment, nor do you need to have a special license. Of course, having all of these can only be a plus. But, if your blog is just getting on its feet, this kind of investment isn’t in your best interest. While your blog is growing, you can use the devices you already have, and start to get creative! It is way easier than it sounds!
How Should Images for My Blog Look Like?
Like a lot of other things, it depends on the theme of your blog. If you are doing makeup tips, close-ups that illustrate the quality of your work, done of course in colour are going to attract readers for sure. On the other hand, if your blog is about poetry, a more artistic approach would definitely be advised. Nevertheless, authenticity and creativity will definitely be rewarded, no matter what industry is your working in.
What Is the Best Way to Edit Images for My Blog?
Most graphic designer using Adobe Photoshop or Illustrator to fulfil all of their photo editing needs. But, licenses to use products or service like these can be quite expensive. It isn’t a bad investment, but it might not be the most necessary, especially if your blog still has ways to go before it is self-sufficient.
Until you have a bigger budget, you should look for different solutions. The good thing is that there are a lot of free websites for photo editing that can help you overcome this obstacle.
Just make sure that you are not required to use their logo on pictures, or opt for investing a small amount of money for a premium account. If you find a website that fits all of your needs, this won’t be a bad idea at all.