Small business

In today’s increasingly digitised society, people are no longer required to hold down a standard 9-5 job as we witness a transformation in how we view job security. The digital economy has transformed how we make money, it has also paved the way for new job positions including freelancers. Freelancing is not exactly new, but […]

Organising a fundraising event is a lot of work. More often than not, the workload is too much for a single person to handle. If you are overloaded with different event management assignments, you should definitely consider delegating your tasks. Working long hours can damage your health, plus you won’t be as effective as you […]

Esteemed companies are known for more than just their products or brands – they’re also known for events that make a bold statement. We’re talking about breaking world records and hosting extravagant fashion shows which demonstrate the brilliance of today’s event branding experts. The act of branding an event has undergone a massive transformation in […]

Improving the usability, accessibility and user interaction on your company’s website will help you improve user experience and turn your website visitors into happy and loyal customers. Great user experience is the key for brand loyalty and customer retention. The studies have shown that 88% of people are less likely to go back to a […]

Your brand is who you are. It’s not just a random logo or a randomly picked slogan. It is so much more than that. Your brand should portray the vision, mission and the purpose of your company. Once you have carefully chosen all the components of your brand, you should stay true to it. Your […]

Since small businesses can’t even think about staying competitive without a strong online presence, a lot of web designers and developers are comfortable with serving exclusively that niche, without worrying they’ll ever run out of work. Naturally, creating a personal blog is not the same as building a fully functional website with potentially demanding features […]