Improving the usability, accessibility and user interaction on your company’s website will help you improve user experience and turn your website visitors into happy and loyal customers. Great user experience is the key for brand loyalty and customer retention.
The studies have shown that 88% of people are less likely to go back to a website they had a bad experience with in the past.
Yet, even today there are many errors that companies tend to overlook when it comes to the UX their website provides. To make sure that your website is error-free, use these bullet-proof ways of improving user experience on your site.
Speed Up Your Website
Today’s internet users are accustomed to the immediacy of information. They expect everything to be available in an instant. Nobody has the patience to wait for a website to load, which is why it is important to keep your website loading speed as fast as possible. Case studies have shown that 40% of users are likely to leave a website whose loading time exceeds three seconds.
To improve your website performance, you can use one of these Google tools or hire an expert to speed up your site. Considering the importance of loading speed for Internet users, spending some money on an expert seems like a wise idea.
Use Original Images
Have you noticed how many images on various websites look the same? That’s because, more often than not, they are the same. Nowadays, everybody is using stock photographs. The advantage of using stock photography is the fact that you have access to thousands of photographs for free or for a very reasonable price. But the downside is the fact that many websites use exactly the same stock photographs. That’s why we often see the same pictures everywhere.
To make your website stand out in the crowd, select original images that other sites can’t use. You can use images of your employees and your products that you’ve taken yourself. Or you can invest in a professional photographer to make a set of unique photographs for your site.
Improve the Design
When done right, good website design can make your site intuitive, straightforward and simple to use. But place one call to action on the wrong place and all hell will break loose. Many companies make the mistake of opting for an appealing design instead of a user-friendly design. Instead of going for something that will wow your website visitors, focus on the usability and accessibility of your website. After all, a site that looks great won’t mean much, if the users can’t find what they need on it.
Add Chatbots for Better Communication
With so many messaging apps out there, it’s no wonder that chatbots have become one of the favourite forms of communication, especially among younger users. These days, people use chatbots for everything, from ordering pizza to inquiring about complex software solutions. Chatbots provide low-cost, non-stop customer service for your users that can fulfil their needs at any time.
Chatbots will not only help your users with inquiries, but they can also guide them through your site and help them find the information and products they need. Apart from answering questions and educating clients, a chatbot can even recommend products and services to them. That’s how chatbots also help companies boost sales and increase profit.
Use Bullet Points
Bullet points can help users find important keywords on your site, but also help them remember the content of your website more easily. Use them to highlight the benefits and features of your products or services.
However, keep in mind that when it comes to website design, simple dots and numbers just won’t do. You’ll have to be a bit more creative than that. You can use icons that better describe the benefits alongside written text. Or use images that powerfully illustrate what your company has to offer.
Create Custom Solutions
You can also create a companion app to your website. It will not only be a great lead generation tool, it can also help you take the relationships you already have with your existing customers to a whole new level.
The app can be used for communication with your brand, making orders, catching up on company news, and getting to know your offer better. Since it is a custom solution you are in control of, you will be much better equipped to customize your offer, and attract more customers.
Split Test Your Website
Split testing various elements on your site can help you discover which solutions work best for your users. There’s a variety of website elements that should be tested, including colours, fonts, the webpage layout, call to action sentences and so on.
By switching between different variations of these elements and closely observing the number of visitors and their behaviour on your site, you’ll be able to see how users engage with your site. But more importantly, you’ll be able to see what mistakes in the website design are making people leave your website and go to your competitors.
Outstanding UX leads to more engagement, faster growth and increased loyalty of your customers. That’s why you should make sure to take all the necessary steps to fix the errors many companies make and create a site that’s a real pleasure to use.
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